Angle brand identity
Angle is a universal gaming platform that allows users to access millions of games through a single app, across any device or operating system.
Identity system for a universal gaming platform
2023
The identity scales seamlessly across screens, contexts, and form factors.
Angle isn’t a game.
It’s the layer that connects games, devices, and people.
The identity was designed to feel neutral, scalable, and inevitable capable of supporting any genre, platform, or context.
The logo was designed as a connector rather than a symbol.
Its form suggests access and continuity, without referencing any specific game, genre, or device allowing it to exist quietly across platforms.
The mark is built on precise geometry with intentional asymmetry, balancing technical accuracy with visual softness.
