Ajaysinh Barad
I turn ideas into products, experiences, and worlds.
Product design, AI systems, and a couple of ventures that exist because nobody else was building them.
Stevie Awards · GDCA · 24FPS · IBM tech
The interface is only the beginning
Great design goes beyond the screen. It should make things clearer for people, stronger for business, and built to grow.
The real measure of design is what it makes possible.


One practice. Different directions
Product
Intelligence
Systems
Identity
Interactive
What I actually do, across a few different disciplines.
Ideas that made it into the world
Selected work, not everything I've touched.
Enterprise product design
Experience across organizations
From games and entertainment to enterprise software, AI, and independent work, my career has taken me across different industries, teams, and scales.


A career shaped across very different worlds.
About me
I’m Ajay,
I started with art and games, moved into enterprise design, and eventually started exploring ideas beyond the brief.
That's the pattern, more than any one discipline find the opportunity, bring people together, and make it real.
Today, my work sits across product design, systems, identity, intelligent experiences, and creative technology.
More about me
From people who've seen the work up close
Colleagues and collaborators, in their own words.
I had the opportunity to work with Ajay while our team was developing a new application in a complex domain. He stood out for his ability to bring clarity to complexity, think creatively, and help stakeholders move toward clear decisions.
During periods of leadership gaps, Ajay stepped up to maintain momentum and support the team, demonstrating strong initiative, ownership, and leadership beyond his role. He was a thoughtful collaborator who consistently helped move the work forward.
Design director - IBM
Ajay was a fantastic designer and leader. I especially valued his commitment to delivery, speed with quality of work, and nothing-is-impossible attitude. He brought strong ownership to his work and consistently found a way forward when faced with challenges.
Ajay is conceptually creative and strategically minded, with the skill and experience to take a concept and execute it with a craftsman’s attention to detail. I was impressed by his ability to consider and balance strategic issues, creative concepts, and practical considerations.
CIO - TCS
Marketing & Brand Mng. - FNF
Got something worth building?
Design leadership, AI product work, or a brand venture if it's ambitious, I want to hear about it.
Email: ajaybarad06@gmail.com








